Transforming News for the Future

It's all about revolutionizing the way people engage with information. Below, I present a "Quick Reference" overview of new ideas in information  programming.

YOUNG SKEWING, BUT... When we say "young," it's not just about age. It's about embracing a young mindset and thinking. Catering to the 16-40 demographic, but our beta testing showed that it's more about head space than purely age.

EASY: Yes, you can click, share, and customize. These functions are basic in our digital age. However, we've made it "couch potato friendly" so you can simply sit back and watch without having to constantly interact. But if you prefer, you can also fully customize your experience. It is incredibly simple, yet it offers layers of information for those who want to delve deeper.

REVERSE MIGRATION: We're not just taking old content and putting it on digital devices. We're merging new ideas with new technology.

REDEFINITION OF PERSONALITY: The focus is on the concept, stories, and presentation, rather than relying on cute anchors or angry commentators. Over time, develop its own stars, but initially, it's all about the concept as a whole, rather than individuals.

THE STYLE: It's a complete departure from the traditional news format that has been around since the 70’s. We imagine what news would look like if television were invented today. This requires breaking free from traditional thinking and merging extreme creativity with journalism skills from various realms.

THE HITS: Emphasizing the importance of hit stories. Many news institutions play what they think is important, but focusing on the most vital stories and topics. It's about delivering the best content minute by minute. We believe in programming hits, whether they are songs or stories, and this requires a balance of science and emotion.

MASS APPEAL INTELLIGENCE: Our target audience is ready for "mass appeal intelligence." We aim to provide street-smart content that is free from cliches and outdated news presentation styles. Online sources may lack the magic of sound and vision that we offer.

TRADEMARKS: Our features are presented with extreme creativity and evolve into trademarks. These features are the glue that holds our stories together. They are new, stimulating, interesting, and exciting short form features that go beyond traditional storytelling.

NEW EFFICIENCIES: We have designed new production efficiencies to keep up with the digital age. We are inspired by YouTubers who create content in their bedrooms and still garner millions of views. We aim to challenge traditional operational methods and explore new possibilities. As a startup, we have the advantage of being flexible, open-minded, and focused on the end goal.

THE NEWSROOM: There isn't a traditional newsroom setup. Instead, it's an integrated, collaborative environment where journalism and creative talents work together towards a common goal. Extreme journalism meets extreme creativity.

THE LAB ENVIRONMENT: This is where the truly new ideas are created. It's an organized, focused, and passionate space where everything from workflows to art is perfected. We encourage creativity within the framework of our mission and goals, similar to how the Air Force has Skunk works and hi-tech industries have secret design centers.

BS FREE: We aim to eliminate well-meaning BS from news. Our target audience sees through slogans and empty promises. We strive to be honest and transparent with our viewers, earning their respect and turning them into fans.

NONSENSE FREE: We avoid the unnecessary fluff and filler that you often find in news. No more "We'll be right back" when you're actually about to sign off. We aim to provide a straightforward and concise presentation.

MULTI DIMENSIONAL STORYTELLING: We utilize every available source to enhance our storytelling. From simple yet cool graphics to retro elements and animation, we let our imaginations run wild. We go beyond the typical anchor, reporter slides, and footage to redefine the information experience.

ENGAGING THE VIEWER: We involve the audience through polls, viral content, and various other ways to integrate public opinion into our presentation. This engagement becomes a trademark in itself.

...WHY NOW? In a world experiencing a nervous breakdown, where intelligence seems to be on the decline, and where brilliant technology is used to access less-than-brilliant observations of the world